10.10am: 3 new cool looking tees from the ever popular TwoPlay! Grab them while you can as while stocks last! Can You See Me?, FT I Am Not and Master of Unlocking!

1. TwoPlay | Can You See Me?
2. TwoPlay | FT I Am Not
3. TwoPlay | Master of Unlocking

* Do check back regularly for our New Products and Promotions!

10.10am: 4 new fantastic ladies Tops from Oak! Better grab them while you can as while stocks last! Round & Round, Eden, Hai to Diamond and Elegance!

1. Oak | Round & Round
2. Oak | Eden
3. Oak | Hai to Diamond
4. Oak | Elegance

* Do check back regularly for our New Products and Promotions!

The online shopping phenomenon seems to be at its peak. From clothes and accessories to games and even groceries, many have turned to shopping online for the convenience that it offers. Judging by the spate of online shops popping up all over the Internet, it cannot be denied that many have hopped onto the bandwagon of online shopping.

In line with our obsession issue this week, Youth.SG introduces another online shop for the fashionistas out there. For us shopaholics, the phrase ‘too many clothes’ does not exist in our vocabulary, and we are only too happy to acquaint you with lleitmotif, an online apparel store.

We had an interview with Chen Guimin, 29, the enterprising founder of lleitmotif. The Nanyang Poly alum who graduated in digital media design gave us an insight into the clothes he offers in his shop and the challenges he has faced in setting up and maintaining his two-year-old business.

Youth.SG: Tell us more about your site, lleitmotif.
CG: In starting lleitmotif, we set out to provide a lifestyle and fashion service, offering discerning consumers with both cost conscious yet quality clothing, as well as more esoteric offerings.

Cool looking T-Shirts not widely available in Singapore to cater to the local youth still serve as our main selling point, however, we do hope to eventually turn our endeavour into a one-stop online fashion hangout for all by carrying products that share a common relation to the word ‘fashion’.

The online shopping trend has been thriving in recent years. How competitive is your business? How do you stay on top of the game?
In order to stay ahead from the competition, relying on good products and customer satisfaction alone will not make the cut. Having a good marketing campaign to create more exposure of your brand and products is crucial. Hence, marketing is still the most important aspect of a business. 

Have you faced any setbacks?
Lots of hard work and many nights were burned during the creation of lleitmotif. Setting up an online shop can be an easy task, however, maintaining it is certainly not… [there were] times where there are hardly any orders at all… We managed to turn things around by launching [a] marketing awareness campaign and free shipping for all purchase[s] to attract potential customers.

How has this business impacted your life thus far?
[I’ve been] as busy as a bee. Not complaining here but I do hope to have some spare time for myself. However, nothing beats the feeling of getting a customer who is satisfied with your service, writing a complimentary email or testimonial. That really makes our day and heighten[s] our moral to work even harder.

Any final words to aspiring businessmen out there?
Do not give up! Perseverance is the key to success!

Looking at the booming online shopping trend, this writer thinks lleitmotif is here to stay. DT

lleitmotif recently participated in the YES!@HealthZone Carnival, where Guimin and his business partner taught students basic business concepts.

debra[a]youth.sg

Debra says, “Shopping, anyone?”

http://www.youth.sg/content/view/8146/60/

lleitmotif is humble enough to launch our brand new testimonial page today! Here we would like to say a very big thank you to all for making this possible. Thru this testimonials page, we hope that we are able to boost the confidence in those who are still new to online shopping.

For existing customers who are satisfy with our service, feel free to pen a testimonial here and who knows, you might get something sweet in return for your gracious effort:)

12.00pm: 3 new fantastic Tees for the World Cup knockout stages! Here’s the starting lineup: Mark of the Tyre, My Guitar Gently Weeps and Murasaki Raiden!

1. Isamr | Mark of the Tyre
2. Isamr | My Guitar Gently Weeps
3. Isamr | Murasaki Raiden

* Do check back regularly for our New Products and Promotions!

5 of our most popular designs are back in stock and they are available in
VERY LIMITED quantities! Fastest fingers first!

1. Inbox | Hip-Hope
2. Inbox | Houston, We Got a Whole Lotta Problems
3. 2 Rabbits | Stripey, Black
4. TwoPlay | Blue Polo
5. Oak | Shine

* Do check back regularly for our New Products!

12.00am: A whole new look with 4 new fantastic looking T-shirts! Introducing Nelumbo Nucifera, Macrilyn Macroe, Peace and Love, Build. and Colourblind!

1. Inbox | Macrilyn Macroe
2. Preloved | Nelumbo Nucifera
3. Preloved | Peace and Love, Build.
4. Preloved | Colourblind

Restock

1. Oak | Shine

* Do check back regularly for our New Products and Promotions!

Are you a push-cart or online blog shop owner who wishes to purchase in bulk at wholesale prices for your business and yet having a hard time finding an apparel distributors in Singapore? Look no further, we here at lleitmotif have the perfect solution for you!

We will be introducing a totally new Wholesale section to our website today:

1. Wholesale FAQs
Frequently asked questions about our wholesale procedure

2. Wholesale Catalog / Purchase Form
Browse our wholesale apparel available and request for a quotation using our online purchase order form

With this Wholesale section, we hope to answer all your wholesale enquiries plus providing a smooth and convenient wholesale purchase experience for you. Wait no further! Visit our wholesale section and request for a quotation now!

12.34pm: Five! Yes, not one but five Tops this time round! Introducing Dancing Queen Gold Top, Dancing Queen Black Top, Walter Halter White and Walter Halter Red and Walter Halter Blue!

1. Jubu Jubu | Dancing Queen Gold Top
2. Jubu Jubu | Dancing Queen Black Top
3. Teens | Walter Halter White
4. Teens | Walter Halter Red
5. Teens | Walter Halter Blue

* Do check back regularly for our New Products and Promotions!

12.34pm: Finally, the ever popular Tees by TwoPlay are back! Introducing Huitzilopochtli, Nishikigoi, Paint Splash and Save the Planet, Kill Yourself!

1. TwoPlay | Huitzilopochtli
2. TwoPlay | Nishikigoi
3. TwoPlay | Paint Splash
4. TwoPlay | Save the Planet, Kill Yourself

* Do check back regularly for our New Products and Promotions!